KM

Senior Marketing and Production Manager: Hogrefe Publishing Corporation | 2023 - Current

Develop and execute comprehensive, multi-channel marketing plans with strategic goals across digital, print, social media, email, and conference exhibits to drive brand awareness, engagement, and revenue growth in both US and international markets.

• Develop and execute multi-channel marketing plans across digital, print, social media, email, and conference exhibits, driving brand awareness, engagement, and revenue growth in both US and International markets.
• Collaborate with cross-functional teams to develop and implement global marketing projects and communication materials, ensuring brand consistency while adapting to regional cultural nuances and market needs.
• Mentor and develop team members, foster a collaborative environment and provide ongoing training and support to enhance skills and career growth.
• Manage end-to-end design and production of marketing materials, aligning with brand guidelines and collaborating with editorial teams, authors, and suppliers to maintain product availability and quality.
• Spearhead global product launches, coordinating marketing efforts across multiple regions to ensure audience focus and maximum impact.
• Lead the development and execution of email campaigns and coordination of social media, establishing efficient processes, implementing automation tools, and conducting thorough analytics reviews to optimize performance and engagement. These have initiatives increased open rates and newsletter and targeted distribution lists numbers.
• Implement data-driven plans, leveraging insights and analytics to refine marketing efforts and conduct market research to identify advertising opportunities for assessments, books, and journals.
• Liaise with vendors and suppliers, negotiate contracts and manage relationships, overseeing the production process, quality control, and timely delivery of marketing and assessment materials. This resulted in a 20% cost reduction and 100% on-time delivery of materials.
• Direct budgets, timelines, and compliance, optimizing resources to maximize ROI and ensuring high quality while maintaining GDPR and US standards.

Director, Product Design - Design System: Southern New Hampshire University, Office of Program and Product Innovation | 2020 - 2023

Successfully formed, managed, and mentored a multi-talented interdisciplinary team incorporating specialists in components, motion/animation, learner experience, freelancers, and video with a collaborative approach and growth mind-set for the design system.

• Crafted a multi-level scalable design system with over 580 assets based on atomic design principles on an Angular framework for a greenfield environment from scratch in 9 months.
• Created, contributed to, and maintained over 10 interlaced Figma libraries about the design system. Maintained compliance with established pattern libraries and usage guidelines.
• Introduced the successful implementation of Storybook, Chromatic, and tokens for Google front and back-end development partners resulting in efficiency, uniformity, and ease of coding between vendors and internal teams.
• Established close collaboration with the research team to conduct testing, inform revisions, and champion user and data-centric decision-making, promoting a culture of continuous iteration.
• Worked closely with the UX writing team to integrate selected tone and voice for each product line.
• Created a unique personality for the design system to fit the needs of the product lines being developed while collaborating with the internal marketing department to honor institutional brand guidelines.
• Implemented Diversity, Equity, Inclusion, and Justice (DEIJ) standards and ensured consistent adherence to accessibility guidelines, specifically WCAG 2.1, in all design projects.
• Collaborated on internal quality assurance processes and partnered with accessibility vendors for remediation efforts and creation of VPAT documentation.
• Harmonized trade-offs and decision-making to cater to both user needs and system requirements, while considering the interests and needs of the teams involved, providing an approach that led to improved solutions for the product.
• Fostered a vibrant remote work environment through open communication and work-life balance, ensuring a strong sense of connection and collaboration among team members.
• Boosted cross-functional team engagement via active involvement in design and development ceremonies using Agile methodologies best practices, leading to enriched diverse feedback in design and code reviews.
• Brought the mindset of experimenting with evaluating new technologies/methods, including the use of AI in documentation and component creation, to evaluate possible improvements for users and team members.
• Extended the library’s look, feel, and usage to incorporate the successful creation of marketing materials, social media, and several email campaigns.
• Assisted Learning Experience Engineers (LXE) to create interesting and digestible units of learning that could be reused in multiple settings and stored in a database for easy access.
• Incorporated research and outcomes from Career and Academic advisors that allowed for easier interactions and engagement between students and industries early in their education.
• Created publications, infographics, and presentations for a variety of stakeholder events and communications.

Supported the organization while serving in other positions including Assistant Director, Product Design; Experience Designer, Product Development Studio; Experience Designer, Digital Credentials Lab; Contract Graphic Designer; and Adjunct Faculty.

Associate Professor of Art & Design: Institute of Art and Design at New England College (NEC), Formerly New Hampshire Institute of Art (NHIA) | 2012 – 2020

Lead curricular planning and development, addressing associated issues, updating course offerings to reflect industry trends and student wants to continuously improve the student experience, including championing new technologies and implementing across 7+ majors. Contributed to translating existing course catalog to online offerings.

Assisted the organization while serving in other positions including Chairperson Graphic Design / UX Design; Adjunct Faculty; NHIA Board of Trustees-Faculty Trustee / Finance Committee; Pre-college Co-Director; Curriculum Committee Chair; Exhibition Designer; and Commencement Coordinator.

Senior Graphic Designer: Vital & Ryze Advertising, Inc. | 2004 - 2006

• Conceptualized and designed advertising and collateral materials for a diverse range of clients, aligning with their branding and strategic marketing plans.
• Diverse project portfolio spanning internal presentations, signage, multimedia content (TV, radio, internet), websites, logos, branding, marketing materials, advertisements, trade show, research and strategy, and promotional items.
• Oversaw freelance artists, vendors, and design interns, ensuring project schedules and budgets were on track.
• Engaged in client meetings to discuss and present creative concepts, fostering collaborative ideation and align to overarching marketing plans.
• Managed the procurement of project materials and print quotes, coordinated talent acquisition, and liaised with photographers.
• Contributed to office organization, archiving, and computer maintenance, supporting general office functions.

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